The CMA (Competition & Markets Authority) is developing new guidance for IVF clinics in the UK to make sure they comply with the law and put patients first.
They’re concerned that some clinics may be mis-selling their services or misrepresenting their success rates - but currently there is no written guidance on consumer protection law for the IVF sector at all.
The guidance will cover issues such as:
Price transparency: Clinics should present clear and upfront prices for their treatments.
Potential mis-selling of treatments: Patients should not be mis-sold ‘add-on’ treatments, which are offered by some clinics and can cost up to £2,500 per cycle.
Success rates: Clinics should not mislead patients about how successful their treatments are and should ensure that rates are accurate and up to date on their websites and in advertising.
Unfair terms: Terms and conditions should be fair and transparent.
Having our Say
Although all IVF treatment is currently suspended due to the coronavirus outbreak, when fertility clinics do reopen it’s more important than ever that they treat patients fairly.
The CMA wants to hear from anyone who's had personal experience of any of these issues when considering or having self-funded IVF treatment.
You can do this in 2 different ways:
BPAS (British Pregnancy Advice Service) - a charity who campaigns and advocates for reproductive rights - have created a short questionnaire to collate responses to share with the CMA - which you can complete here
You can email the CMA directly at ConsumerLawIVFTeam@cma.gov.uk
The deadline for submissions is 8th May 2020.
Making our voices heard
This consultation is our chance to make sure this guidance works for patients - so it’s really important that we have our say.
The CMA have left it open to us to tell them what we think they need to know - you can share as much or as little as you like.
Whether you choose to complete the BPAS questionnaire or email the CMA directly, here are some questions that might be helpful to think about:
Pricing
When you were considering your options, do you feel the clinics you looked at had clear and transparent pricing?
Before you began treatment, do you feel you had a clear idea about what the cycle would cost? How did this compare to what you ended up paying?
Do you feel you understood what was included in the cycle cost and what wasn’t?
Did you experience any unexpected costs? (e.g. things that weren’t optional extras, but which weren’t included in the cycle cost - such as drugs or blood tests)
Cycle packages
Were you offered a multi-cycle package? (e.g. embryo-banking cycles, financial discounts or ‘baby guarantee’ package).
Do you feel you had enough information to make an informed decision about choosing a package?
Were there any criteria you had to meet to be accepted as a patient on a multi-cycle package?
Success Rates
When you were considering your options, how easy was it to find and compare success rates for different clinics?
Do you feel clinics provided clear information about their success rates? (e.g. on their website, social media or in leaflets/brochures)
Did they make it clear where these figures were from? (e.g. internal clinic data vs audited data from the HFEA)
Did they explain what the data was measuring & why? (e.g. pregnancy rates vs live births, per cycle started vs per embryo transfer)
Did they provide success rates by age group?
Do you feel you feel you understood what factors might have influenced these success rates? (i.e. why clinics might have different results)
Did clinics mention the HFEA website to you as a source of impartial information?
Add-On Treatments
Did the clinic offer you any add-on treatments - additional tests, procedures or medications on top of your core IVF treatment? (e.g. endometrial scratch, time-lapse imaging, pre-implantation genetic screening, reproductive immunology, endometrial receptivity tests, embryo glue)
Do you feel you had enough information to make an informed choice about whether to opt for an add-on?
If you had treatment in the last 12-18 months: did your clinic mention the HFEA Traffic Light system for information about add-on treatments?
Was it made clear to you that it is not clear whether add-ons work?
Were the risks of add-ons clearly explained to you? (e.g. any potential health risks to you or your baby, or that certain add-ons could plausibly reduce your chances of having a baby)
If you decided to opt for any add-on treatments:
Did you have to sign a consent form?
Were you clear about what the add-on would cost you?
How did this compare to what you ended up paying?
Find out more
For more information you can check out the official CMA page about the consultation:
Gov.uk - Self-funded IVF: consumer law guidance.
We have until 8th May 2020 to have our say - so let’s make sure our voices are heard.
